In my last post I explained that before you embark on using social media
for your business, you need to first determine your objectives and define
your strategy. And this strategic planning does not and probably should not
involve any specific social media channel at the outset.
A good article that outlines the steps for the planning and strategic upfront
work is "10 steps to a practical social media business strategy" by Allen
Bonde, where he describes the fundamental and basic steps that must be done
upfront, such as creating a mission statement and a marketing plan, assigning
ownership and defining policies, all before getting to specific social media
Now assuming that you have done your strategy homework, let’s take a look
at how we can leverage various social media channels in an integrated and
orchestrated fashion (in terms of specific tactics) to ma... (more)
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consists of the most interesting news and articles related to enterprise
mobility in Asia. Asia is predicted to be the fastest area of growth for
enterprise mobility between now and 2016.
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Software firm VMware has anno... (more)
At the end of each year, when SYS-CON informally polls its globe-girdling
network of software developers, industry executives, commentators, investors,
writers, and editors, our question is always the same: where's the industry
going next year?
Every time, the answers are surprisingly different from the year before, and
of course throw light not just on where the industry is going but also how
it's going to get there, why, because of who, within what kind of time-scale
- all that good stuff.
Ruby on Rails . JRuby . AJAX . Rules-Based Programming
Enterprise Dev... (more)
Wireless Developer's Journal
I can see multiple mobile applications and technologies converging rapidly to
provide some very interesting scenarios for mobile and route sales people.
Consider the following scenario.
A mobile sales person or route sales person is driving through an unfamiliar
territory. She stops in a parking lot and activates an application on her
Smart Phone that identifies her location and requests visibility into the
location of all current and past customers, and any known sales prospects.
Her application, using Google Maps provides a map with color coded "pus... (more)
If your business is dependent upon the local consumer for revenue then you
will need to start paying attention to your local business listing. You,
also, need to know that paying attention to your local business listing is
not about one location. There are over 60 different local listing websites
and search engines in four different categories. Most allow the local
consumer to post their experience about your business, products and services
without your knowledge or involvement. While this has more importance for
B2C companies, it does indeed apply to B2B companies as well.
Enterprise developers and architects beware: OAuth is not the double rainbow
it is made out to be. It can be a foundational technology for your
applications, but only if you’re aware of the risks.
OAuth has been silently growing as the favored mechanism for cross-site
authentication in the Web 2.0 world. The ability to leverage a single set of
credentials across a variety of sites reduces the number of username/password
combinations a user must remember. It also inherently provides for a granular
Google’s announcement that it now offers OAuth support for Go... (more)