The Power Of Location Is Changing How Business Is Done! Learn More Here!Location Based ServicesSubscribe to Location Based Services:
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About Location Based Services
The power of Location allows information (including advertising) to be delivered to consumers most-able to act upon this information, based on their real-time proximity to the physical locations where transactions occur. Foursquare and Gowalla pioneered the "check-in". Facebook's Places and Deals are live. Mobile commerce is on the rise. Location is changing the very nature of advertising and this segment saw a 45% increase in revenue generated in 2010. Large CPG brands are finally waking up to the necessity of location-based mobile marketing, linked to special deals and tracked redemption metrics. Mobile Commerce is exploding and mobile payments at point of sale and Facebook Commerce are both "ones to watch" in 2011.
In the next 5 years, more people will gain access to the web on their phones than on PCs. Since consumers carry their phones with them 16 hours a day, this is a game-changer for performance-based advertising, especially when it's linked to mobile commerce. By the end of 2011 it is expected that 50% of Americans will own a web-connected smartphone. Groupon, Facebook, Twitter, Foursquare, Gowalla, Google, Microsoft, RIM, Yahoo, Nokia, Apple, etc are all in the mix here and there is a lot at stake.
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