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In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset. A good article that outlines the steps for the planning and strategic upfront work is "10 steps to a practical social media business strategy" by Allen Bonde, where he describes the fundamental and basic steps that must be done upfront, such as creating a mission statement and a marketing plan, assigning ownership and defining policies, all before getting to specific social media channels. Now assuming that you have done your strategy homework, let’s take a look at how we can leverage various social media channels in an integrated and orchestrated fashion (in terms of specific tactics) to ma... (more)

Enterprise Mobility Asia News Weekly – Week of February 9, 2014

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Cyber Security News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! Software firm VMware has anno... (more)

Where's i-Technology Headed in 2007?

At the end of each year, when SYS-CON informally polls its globe-girdling network of software developers, industry executives, commentators, investors, writers, and editors, our question is always the same: where's the industry going next year? Every time, the answers are surprisingly different from the year before, and of course throw light not just on where the industry is going but also how it's going to get there, why, because of who, within what kind of time-scale - all that good stuff. Enjoy! Ruby on Rails . JRuby . AJAX . Rules-Based Programming JASON BELL Enterprise Dev... (more)

The Future of Mobile and Route Sales Applications for Smart Phones, Part 1

Wireless Developer's Journal I can see multiple mobile applications and technologies converging rapidly to provide some very interesting scenarios for mobile and route sales people. Consider the following scenario. A mobile sales person or route sales person is driving through an unfamiliar territory. She stops in a parking lot and activates an application on her Smart Phone that identifies her location and requests visibility into the location of all current and past customers, and any known sales prospects. Her application, using Google Maps provides a map with color coded "pus... (more)

Local Business Listings, Consumer Reviews, and PR

If your business is dependent upon the local consumer for revenue then you will need to start paying attention to your local business listing.  You, also, need to know that paying attention to your local business listing is not about one location.  There are over 60 different local listing websites and search engines in four different categories.  Most allow the local consumer to post their experience about your business, products and services without your knowledge or involvement.  While this has more importance for B2C companies, it does indeed apply to B2B companies as well. O... (more)

Mashable Sees Double Rainbows as Google Goes Gaga for OAuth

Enterprise developers and architects beware: OAuth is not the double rainbow it is made out to be. It can be a foundational technology for your applications, but only if you’re aware of the risks. OAuth has been silently growing as the favored mechanism for cross-site authentication in the Web 2.0 world. The ability to leverage a single set of credentials across a variety of sites reduces the number of username/password combinations a user must remember. It also inherently provides for a granular authorization scheme. Google’s announcement that it now offers OAuth support for Go... (more)